Showing posts with label 2010Mobile Internet. Show all posts
Showing posts with label 2010Mobile Internet. Show all posts
Jan 8, 2010
Here is a look at a number of the things that people are predicting for 2010 in terms of wireless phones & the industry surrounding them:
3D Holograms on Handsets
2010 sounds like such a futuristic year but the truth of the matter is that this date is right around the corner. Are the handsets of this future era going to be different from what they are today? Will the cell phone industry have changed a lot in the scant year-and-a-half it takes to reach this milestone year? Or will the wireless phones they see in 2010 be strikingly similar to the ones that are emerging on to the market today? While some people predict that phones will be projecting 3D holograms by 2010, others say that the industry is going to look like a slightly more grown-up version of what it looks like right now. Regardless of which side of the debate they are on, a lot of people are out there talking about the 2010 mobile phone market.
They are beginning to see a widespread interest in the development of open source wireless phone handsets with the upcoming release of Google’s Android. Open source handsets will allows users to access the applications & features that they need for their phones without being tied down to those things that are offered by the wireless carrier. People are increasingly interested in personalizing their mobile phones & open source handsets take that to the next level.
Seven of the more fun predictions that people in the industry are making is that 2010 is going to be the year that three-dimensional holograms are going to come to handsets. That’s because a tech company in India called Infosys has patented technology that makes it possible for 3D films, goods & images to be projected in high resolution through mobile devices. Seven prediction says that there will be seven million units in the global 3D screen market by 2010.
Open Source Handsets
The reason that 2010 is going to be a giant year for open source handsets is because that is the year when the Symbian Foundation’s first open source handsets are due to be released. Nokia has recently purchased Symbian & will be setting up the Symbian Foundation to generate an open source platform intended to compete against the Android platform. This will mean increased competition in the open source handset arena & therefore a lot of attention will be on this area of cell phone growth in 2010.
Giant Push By LG
2010 is the aim year that Korean handset maker LG has set for itself to gain an edge over the competition & to land in the “Top 3” of all global handset makers. Right now Motorola is in that number seven spot but LG believes it will only take a couple of years to move ahead of Motorola. LG has seen significant growth due to recent high sales of touchscreen phones, something that should get an added boost with the upcoming release of the LG Renoir, the company’s first 8-megapixel touchscreen camera phone.
3D Holograms on Handsets
2010 sounds like such a futuristic year but the truth of the matter is that this date is right around the corner. Are the handsets of this future era going to be different from what they are today? Will the cell phone industry have changed a lot in the scant year-and-a-half it takes to reach this milestone year? Or will the wireless phones they see in 2010 be strikingly similar to the ones that are emerging on to the market today? While some people predict that phones will be projecting 3D holograms by 2010, others say that the industry is going to look like a slightly more grown-up version of what it looks like right now. Regardless of which side of the debate they are on, a lot of people are out there talking about the 2010 mobile phone market.
They are beginning to see a widespread interest in the development of open source wireless phone handsets with the upcoming release of Google’s Android. Open source handsets will allows users to access the applications & features that they need for their phones without being tied down to those things that are offered by the wireless carrier. People are increasingly interested in personalizing their mobile phones & open source handsets take that to the next level.
Seven of the more fun predictions that people in the industry are making is that 2010 is going to be the year that three-dimensional holograms are going to come to handsets. That’s because a tech company in India called Infosys has patented technology that makes it possible for 3D films, goods & images to be projected in high resolution through mobile devices. Seven prediction says that there will be seven million units in the global 3D screen market by 2010.
Open Source Handsets
The reason that 2010 is going to be a giant year for open source handsets is because that is the year when the Symbian Foundation’s first open source handsets are due to be released. Nokia has recently purchased Symbian & will be setting up the Symbian Foundation to generate an open source platform intended to compete against the Android platform. This will mean increased competition in the open source handset arena & therefore a lot of attention will be on this area of cell phone growth in 2010.
Giant Push By LG
2010 is the aim year that Korean handset maker LG has set for itself to gain an edge over the competition & to land in the “Top 3” of all global handset makers. Right now Motorola is in that number seven spot but LG believes it will only take a couple of years to move ahead of Motorola. LG has seen significant growth due to recent high sales of touchscreen phones, something that should get an added boost with the upcoming release of the LG Renoir, the company’s first 8-megapixel touchscreen camera phone.
Touchscreens To Be The Norm
The same survey said that over eighty percent of respondents believed that GPS would be integral to the development of mobile phones by 2010. This is in line with predictions that the price of GPS-enabled phones is going to drop considerably so that fundamentally all phones except for the lowest-end models are going to come equipped with GPS. What is pointed out by that survey, though, is that the integration of GPS in to phones won’t be sufficient for the average user. What people need is full integration of all location-based services so that they can access location information at any time (which isn’t always possible with the faulty abilities of GPS on mobile phones today).
LG isn’t the only company that has completed well for itself with the release of advanced touchscreen phones. The iPhone is another obvious example of a touchscreen-based phone & there's numerous additional examples on the shelves & heading towards the market today. According to seven recent survey, over seven third of wireless phone users today believe that the demand for touchscreens is going to continue to the point where they are the norm among phones by 2010.
GPS As a Standard Feature
There has been an ebb & flow in the development of mobile TV services for the wireless phone. There was a surge in the service for awhile (& it remains a highly popular feature of mobile phones in Japan) but very few companies have found a way to make mobile TV viable & yet cost-effective for viewers. Advances in technology have finally taken place that are allowing mobile TV to start to get going again. A recent reduction in the cost of mobile digital TV chips has made it more likely that companies can afford to invest in this service. & some people are predicting that 2010 is the year when they are going to start to see widespread mobile TV viewing on cell phones.
What is likely to happen is that phones will integrate a range of different location-based services that are based on GPS. They are also likely to see a serious surge in the number of GPS applications that are available to users if it is true that they are going to be seeing a lot of those open source handsets that let us select the applications that they need. The recent winners of the Android Developers Challenge very all offered location-based services so they can see that this is something driving the forward-thinking cell phone market today.
Mobile TV Will Finally Take Off
mobile-tv-1.jpg
Additional Changes By 2010
Plenty of of the other changes that they can expect from out mobile phones by 2010 are not so much changes as they are improvements & increased adoption of services that people are interested in using today. For example, mobile social networking has taken off historicallyin the past year & is likely to continue to grow. There is also some belief that mobile VoIP is going to peak around 2010. It is possible that mobile video messaging & mobile instant messaging will both become more prevalent features of every day life for modern cell phone users over the work of the next seven years. & finally there is a giant demand for high-speed full-browser Net surfing to become standard on mobile phones .
The same survey said that over eighty percent of respondents believed that GPS would be integral to the development of mobile phones by 2010. This is in line with predictions that the price of GPS-enabled phones is going to drop considerably so that fundamentally all phones except for the lowest-end models are going to come equipped with GPS. What is pointed out by that survey, though, is that the integration of GPS in to phones won’t be sufficient for the average user. What people need is full integration of all location-based services so that they can access location information at any time (which isn’t always possible with the faulty abilities of GPS on mobile phones today).
LG isn’t the only company that has completed well for itself with the release of advanced touchscreen phones. The iPhone is another obvious example of a touchscreen-based phone & there's numerous additional examples on the shelves & heading towards the market today. According to seven recent survey, over seven third of wireless phone users today believe that the demand for touchscreens is going to continue to the point where they are the norm among phones by 2010.
GPS As a Standard Feature
There has been an ebb & flow in the development of mobile TV services for the wireless phone. There was a surge in the service for awhile (& it remains a highly popular feature of mobile phones in Japan) but very few companies have found a way to make mobile TV viable & yet cost-effective for viewers. Advances in technology have finally taken place that are allowing mobile TV to start to get going again. A recent reduction in the cost of mobile digital TV chips has made it more likely that companies can afford to invest in this service. & some people are predicting that 2010 is the year when they are going to start to see widespread mobile TV viewing on cell phones.
What is likely to happen is that phones will integrate a range of different location-based services that are based on GPS. They are also likely to see a serious surge in the number of GPS applications that are available to users if it is true that they are going to be seeing a lot of those open source handsets that let us select the applications that they need. The recent winners of the Android Developers Challenge very all offered location-based services so they can see that this is something driving the forward-thinking cell phone market today.
Mobile TV Will Finally Take Off
mobile-tv-1.jpg
Additional Changes By 2010
Plenty of of the other changes that they can expect from out mobile phones by 2010 are not so much changes as they are improvements & increased adoption of services that people are interested in using today. For example, mobile social networking has taken off historicallyin the past year & is likely to continue to grow. There is also some belief that mobile VoIP is going to peak around 2010. It is possible that mobile video messaging & mobile instant messaging will both become more prevalent features of every day life for modern cell phone users over the work of the next seven years. & finally there is a giant demand for high-speed full-browser Net surfing to become standard on mobile phones .
Jan 7, 2010
Mobile Internet for the new year 2010
The number of PCs in use worldwide has surpassed 1 billion and there are one and a half billion internet users globally. At the same time there are more than 4 billion mobile subscribers, indicating the vast growth potential for mobile internet, especially considering that 58 percent of the world's installed PCs are in markets that account for only 15 percent of the world's population, meaning that for a majority of the potential users the handset is their main internet terminal.
- This report discusses significant trends and initiatives in usage and applications of mobile internet during 2008, and what development can be expected in the coming years. These are exciting times: the mobile web is coming of age, patterns and preferences in user behaviours and preferences are emerging and it is possible to start discerning market trends and with greater detail predict coming development.
- The global migration to 3G is also picking up pace and the base of WCDMA 3G subscribers more than doubled during both 2006 and 2007. By June 2008 there were more than 235 million WCDMA subscribers, representing a 6.4 percent penetration looking at all mobile subscribers worldwide, and 11 percent if only considering WCDMA markets. Furthermore the number of EVDO subscribers was about 100 million in mid-2008.
- Faster networks alone are however not enough to stimulate the uptake of mobile Internet. Even among the 3G subscribers in the Western world, the share of mobile Internet users remains low. This confirms that it is vital that service providers, operators and handset manufacturers ensure that the overall experience of the first-time user is smooth, intuitive, reliable and confidence-inspiring. Berg Insight recommends that services are designed so that there is a straight-forward and guided way to access attractive contents for the first-time user, bypassing complex applications and advanced features until the user is ready for them. One way of achieving this is through free broadcasting services or widgets, making attractive contents available with one click on a running teaser-banner.
Mobile surfers in Western markets are to a large degree fixed Internet users that use the mobile device as an alternative channel. There is a larger degree of mobile Internet users among the general population of internet users than there is in the general population of mobile users. It is therefore important for mobile service providers and operators to recognize that it is the PC and what users see and come across there that to a large degree inspires and motivates what they do on the mobile internet and what they expect from services there. The report discusses significant internet trends that application designers and providers need to consider regardless of from which terminal their users access their services. One such trend concerns how social services become more sophisticated and content sharing is evolving into content collaboration; another one is that information is increasingly becoming available for free while filtering and attention are value-added features that come with a price.
When introducing mobile services that are established in the fixed world and marketed as such, customers will expect to find familiar content titles and similar features. As exemplified in the report, service providers should not be afraid to exploit cross-over recognition to attract fixed users to the portable net. Berg Insight believes that any operator trying to limit access and keep the user from his or her favourite Internet sites and applications will lose in the long run.
But to create new user behaviours it is not enough just to be present on both fixed and mobile with the same features and look-and-feel, but the fixed and mobile qualities should complement each other. Berg Insight believes that presence is a key feature that has the potential to transform mobile applications for communications, such as instant messaging and e-mail, as well as for example social networking and advertising. With presence and location information connected to e.g. the entries in the phone’s address book, we can imagine one single application to integrate all communications and social functions, which adapts to the availability of different contacts, selecting appropriate communications modes depending on context.
Currently the mobile Internet market is fragmented between operators, Internet players and content aggregators trying to find a way to get on to the small screens, but in a not too distant future, handset-embedded browsers and automatic re-directs to mobile-adopted sites will make the surfing experience smooth regardless of terminal. Then the users will select and stay with mobile services that give them what they have come to expect from the Internet (browsing, e-mail, IM, media, networking…) with the addition of inherit differentiators of surfing-on-the-go - such as instantaneity, personalisation, location, efficiency in presentation - into added value. The challenge for service developers and providers will be to design, package and introduce these features so that they become a natural and easily accepted evolution of online communication, which will require a deep understanding of how users communicate and how they interact with mobile technology. It will be crucial that in an already complex networking environment, adding e.g. presence as a mobile feature increases control and simplifies, not the opposite.
It is important to not overlook the emerging markets which comprise the majority of the world’s mobile users and is the fastest growing one. Surveys consistently show that the largest interest for data services over mobile handsets is found in emerging markets, where undersupplied fixed infrastructure makes the portable phone a viable utility for many practical applications, not just communication but also banking, entertainment, commerce and similar. However, since these users often do not come from a PC background, and often do not have PC-based internet experience or any fixed access alternative, their expectations are fundamentally different and the markets consequently behave differently.
Similarly, there exists in all geographical markets a significant segment of mobile users without PC background or access. With the right easily understood, service-focused introduction, the familiar and non-intimidating mobile phone is well positioned to enable data services for communications, media sharing, information and similar. In areas with mature mobile usage this segment, comprising for example elderly, has generated a substantial market, not only in adapted mobile terminals and services, but also in peripheral mobile-centric equipment such as printers and speakers.
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